GET INVOLVED
CAMPAIGN
2025
LET’S GET READY FOR WORLD CML DAY ON 22 SEPTEMBER!
GET INVOLVED!
This year for #WCMLD25, we unite under the theme Equity in Action: Leaving No CML Patient Behind. Our mission is simple: every person living with CML, no matter where they live, deserves equal access to diagnosis, treatment, and support. It’s time to move from words to action – and ensure no one is left behind.
This campaign calls for bold steps toward health equity. We’re committed to:
- Ensuring equal access to diagnosis, treatment, and support
- Breaking down barriers to care
- Advocating for fair and effective healthcare policies around the world
This year also marks a major milestone: 25 years since the development of Tyrosine Kinase Inhibitors (TKIs).
These life-changing therapies revolutionized CML care and gave thousands of patients a future they never thought possible.
This is your moment to reflect, celebrate, and share. What Do 25 Years of TKIs Mean to You? Whether it’s hope, survival, more time with loved ones, or the ability to plan for the future – we want to hear what this milestone means to you.
- Share your story on social media using #WCMLD25
- Post a photo, write a message, or record a short video
- Encourage others to do the same and amplify the impact
How You Can Get Involved
Step 1: Save the Date
Mark your calendar: 22 September 2025. Start spreading the word about World CML Day now.
Step 2: Use the Campaign Toolkit
We’ll provide everything you need to advocate and raise awareness: Downloadable graphics, posters, fact sheets, and messaging templates – coming soon!
Step 3: Join the Countdown
As World CML Day approaches, help us count down by sharing stories, facts, and powerful content on your social media channels. Tag your posts with #WCMLD25.
Take Action Today
Equity starts with each of us. By raising our voices, sharing our experiences, and pushing for change, we can make sure no CML patient is left behind.
Join us.
Speak up.
Make a difference.
All materials provided will be editable to suit individual preferences and needs.
The materials can be downloaded, personalised, and shared far and wide by scrolling down.
We can help you prepare your language if you are not able yourself. Please contact our Communications Manager Marija Stefkova at marija@cmladvocates.net.
WCMLD25 Toolbox Calendar
Visuals for posting on social media according to the calendar!
Download all visuals at once in the English version, or edit your prefered visuals in your own language!
Portrait Posts 1920 x 1080 px
Portrait Posts 1200 x 1200 px
WCMLD25 Toolbox
Visuals for posting on social media
Download all visuals at once in the English version, or edit your prefered visuals in your own language!
Landscape Posts 1200 x 628 px
Square Posts 1200 x 1200 px
Portrait Posts 1080 x 1350 px
WCMLD25 Frames
Choose your preferred format, edit the image and post! Be creative!!!
LANDSCAPE FORMAT
FACEBOOK FORMAT
LINKEDIN FORMAT
Share your
STORY
We are asking everyone who lives with CML or supports someone who does to share their stories with us and participate in the global campaign. CML deserves a spotlight, so let your voice be heard!